The Belikin Calendar is currently one of the best showcases of Belizean women in swimsuits, promoting Belizean brew. Launched over a decade ago by the late patriarch of the local Coca Cola franchise Barry Bowen, the calendar has gone from racy, to bland, to interesting, as a revolving door of art directors and photographers try to top each other every year.
This page will be updated annually as images become available, Please bear with us as to model details and names as these are not readily available before the calendar launch.
The Bowen and Bowen group controls the Coca Cola and Belikin franchise in Belize – there is no Pepsi Cola or other local brews, so the mega corporation, has lots of money to throw at marketing its image. And it shows in the calendar. The other beverage companies which do not enjoy a monopoly on that type of spirits, have yet to come up with any kind of calendar to compete.
The calendar features mostly fresh faces and bodies, and follows the theme of juxtaposing the Belizean models with objects in nature such as, hoh hum, a setting sun, mangrove trees, the beach of course, a junked car, – and we are not making this up – inside a cattle pen. The calendar varies each year with different approaches. Once too tame, then too raunchy, this year seems to strike a balance into elegant Belizean beauty.
The calendar receives lots of publicity on the local media via paid commercials, teasers, catchy music tracks, and the de rigueur launch and signing ceremony usually held at a a local casino. The event features the current models dressed in evening wear, and long lines of calendar aficionados clutching calendars as they wait their turn for a quick smile and a flowery autograph from one of the beauties. At the jump is a video of the Belikin Calendar launch with model interviews.
Who are the calendar girls? The ladies range from bank clerks to secretaries, personal fitness trainers, insurance sales ladies – in short, young female professionals. Appearing on the calendar can lead to work in local television adverts hawking anything from cell phone calling cards, auto insurance and bank loans. For a young Belizean lady who is not shy of flaunting a great figure in a bikini, it can be an interesting and rewarding experience.
Video of the Belikin 2017 Calendar launch.
